Taking a brand from tool to cool. 

SITUATION

Duck® brand duct tape offers an array of tapes, packaging supplies and products that
provide simple, imaginative and helpful solutions for a variety of tasks around the
home, school and office. The brand reached a turning point when
leadership realized consumer and media perceptions of its products were weakening.
Falls & Co. felt that this was a critical moment for Duck brand. It was time to expand product
distribution and enhance overall brand perception.