A social media strategy to expand reach and enhance customer experience.

SITUATION

Falls & Co. helped Kichler, a global lighting company, expand its digital presence, broaden and enhance its conversations with customers and grow its social follower base.

STRATEGY

Expand digital marketing efforts to better understand audiences and their social journey.

Become active in social spaces such as Facebook & Instagram.

Secure influencers' attention within professional fields, DIY, home improvement and design.

Continue to build social media followers.