SITUATION
At Shurtape Technologies, the company takes pride in building best-in-class DIY (Do It Yourself), EIY (Express It Yourself), Pack, Mail and Move (PMM), and Home and Office products under the Duck® Tape, FrogTape®, Painter’s Mate®, Shurtape® and T-Rex® brands. At Falls & Co., we craft one impactful public relations program that tells a holistic story about all Shurtape products. We build off seasonal themes to garner top-tier earned media placements and layer in paid tactics—product placements, media events and custom research and surveys—at the right time to ensure the best chance of coverage.
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