Sometimes your customer isn’t really your customer.
For decades, Sherwin-Williams advertising was male-oriented, contractor-focused and filled with durability claims. However, research showed women initiate the painting and specify brand most of the time. (OK let’s be honest, all the time.) Our work has helped turn Sherwin-Williams from a paint store to an idea center. A place to turn your house into your home.
- Broadcast TV
- Print Ads
- Digital Ads
- Point of Purchase